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Urban Splash New Islington Site Life Competition, 2010
 studioBB along with SMLA submitted a proposal called HUGG.
"...HUGG is the Hidden Urban Graffiti Garden, where ALL creative arts are celebrated, in three dimensions. The entire site will become a canvas for local creative expression. We propose the creation of a playful secret garden of artistic activity utilising only the standard ingredients present on any construction site; hoarding, fencing and signage BUT with a difference..." "...We propose to open up the site [and local perception] to creative human activity, promotion of ecological interest and capitalization of the nearby construction processes. We are intrigued by the ironic potential of the language of ownership ever present in such large areas of development like New Islington. The language is notionally negative, the locals are subjected to the following statements daily “prohibited” “warning” “danger”. We believe there is an opportunity to reinterpret the detritus of urban decay and turn it into a positive message of interaction and community morale..." For competition brief details see here. |
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